Identity systems built with disciplined hierarchy, colour logic and layout structure. From brand refreshes to education platforms, I create identities that stay clear and consistent across digital, print and public environments.
Branding & Identity
Selected Visual Identity Work
Teen Teams Programs: Visual Identity
A comprehensive brand refresh for a youth-focused education platform. I developed the identity, colour system, illustration style, web interface and layout system applied across books, worksheets, digital templates and the full website.
Heart Matters: Visual Identity
A full identity and communication system for a children’s emotional development programme. I designed the visual language, character style, colour system, illustration library and multi-format layouts for posters, worksheets, guides and digital content.
EV Branding
A bold vehicle identity designed for real-world visibility.
How I Build Identity Systems
I design brands for fast recognition and long-term consistency. Each system is shaped by clear hierarchy, disciplined layout and scalable design logic, built to work across print, digital, education material, motion and public-facing communication.
Let’s Work Together
If you’d like to collaborate, discuss a project or explore a role, I’d love to hear from you.