Leanne Clift
Senior Art Director, Integrated Campaign Systems, Motion & Strategic Visual Storytelling
I build concept-led campaign systems that work across digital, retail and motion, structured, intentional and built to scale.
Featured Work
Selected work across digital campaigns, film, animation, identity, outdoor and retail.
Take Care of Your Recyclables | Mpact Recycling
Context: Mpact needed a behaviour-driven campaign to simplify recycling action while maintaining brand clarity across touchpoints.
Challenge: Create a narrative film system that was emotionally engaging, structurally clear and scalable across platforms.
Role: Led the project end-to-end, art direction, concept development, production, directing and on-set execution.
Approach: Developed a behaviour-focused film built around a single, clear action. Structured the storytelling, pacing and visual language to support repeatability across digital and retail environments.
Outcome: Delivered a cohesive campaign film system designed for clarity, scalability and ongoing brand communication.
Liminal | OZCF
Context: A new fragrance required a distinctive identity within a saturated lifestyle category.
Challenge: Create a brand language that expressed the idea of existing “between worlds” without leaning into cliché.
Role: Art Direction & Identity System Development.
Approach: Designed a restrained visual and narrative framework balancing atmosphere with hierarchy. Built a cohesive identity system capable of scaling across packaging, digital and campaign assets.
Outcome Established a distinctive, ownable brand presence with clarity and conceptual strength.
Ready D School Activation | Petco
Context: Petco needed an engaging way to teach recycling separation to learners.
Challenge: Translate educational messaging into something memorable, physical and repeatable.
Role: Art Direction & Experiential System Design.
Approach: Developed a high-energy activation integrating movement, music and simple behavioural cues. Designed as a repeatable experiential framework reinforcing habits both at school and at home.
Outcome: Created an adaptable activation system extending beyond a one-off event into sustained behavioural reinforcement.
Global Recycling Day | Mpact Recycling
Context: Global Recycling Day required a campaign that moved beyond awareness toward clear behavioural action.
Challenge: Focus messaging around one decisive behaviour and structure content for repeatability.
Role: Art Direction & Campaign System Design.
Approach: Built a behaviour-change campaign anchored in a single, measurable action. Developed a scalable film and content framework prioritising clarity, repetition and cross-channel consistency.
Outcome: Delivered an integrated campaign system designed for ongoing engagement beyond a single calendar moment.
Craft · Clarity · Story
About My Work
I build integrated campaign systems that travel across motion, film, print and digital touchpoints. Beginning with strategy and concept, I design visual frameworks that hold together under production pressure and across audiences. My focus is on structured clarity, purposeful hierarchy and scalable creative execution.
Let’s Work Together
If you’re looking for structured, scalable creative that travels across platforms and formats, let’s talk.