Art Direction · Motion Design · Video Editing

I’m a Senior Art Director based in Cape Town, specialising in integrated campaign systems across digital, retail and motion. My work is shaped by structure, narrative and disciplined visual language — designed to move at pace without losing precision.

I build ideas that don’t fall apart when they scale. Beginning with strategy and concept, I develop cohesive visual systems that carry hierarchy, story and impact across platforms. I’m drawn to work where both creativity and structure matter — campaigns that need to work as confidently on screen as they do in-store or in print.

Over the past decade, I’ve worked in fast-paced agency environments delivering multi-channel campaigns for brands including Geberit, Taylor Blinds, Petco, Mpact Group, Spar and Thirsti. I lead art direction from early concept through to execution, collaborating closely with writers, strategists and production teams to deliver work that is ambitious, production-ready and strategically grounded.

Motion plays a central role in my work. I care deeply about pacing, visual rhythm and how storytelling adapts across platforms — from narrative-led short films to behaviour-driven campaign motion. My focus is always on building visual systems that feel intentional, structured and clear under pressure.

I don’t believe in surface-level design. I build frameworks that perform.