About Me
More Than Just Creativity
I’m Leanne Clift, an Art Director and Creative Video Editor with a passion for turning ideas into visual narratives. My creative journey is driven by a passion for blending visuals with storytelling to engage and inspire. With a degree in Visual Communication and a dynamic career spanning over nine years, I thrive on blending creativity and strategy to deliver exceptional results.
I believe in clear communication and collaboration, ensuring that my designs align with my client's vision while offering innovative solutions that push creative boundaries. Whether it’s designing striking campaigns, creating motion graphics, or editing impactful videos, I bring a meticulous, client-focused approach to every project. My expertise lies in crafting solutions that not only meet but exceed expectations, all while staying ahead of industry trends.
When I’m not creating, you’ll find me mentoring young creatives or seeking inspiration in the ever-evolving world of design and technology.
What I Bring to the Table
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With a background in Art Direction, Motion Graphics, and Video Editing, I craft engaging visuals that tell powerful stories. I transform ideas into compelling designs that captivate and inspire, elevating brands and campaigns across digital and traditional platforms.
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I thrive under pressure, balancing multiple projects with ease and meeting tight deadlines without compromising quality. My experience working at top agencies like TBWA, OFyt, and Derrick has fine-tuned my ability to manage complex workflows and deliver results promptly.
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I work seamlessly with cross-functional teams, including copywriters, strategists, and social media experts, to bring unified, creative visions to life. My approach fosters collaboration, ensuring that each project benefits from diverse perspectives and skill sets.
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Whether it’s enhancing brand identity, crafting animations, or producing engaging video content, I use strategic thinking to align creative work with business goals. I’m dedicated to developing tailored solutions that drive results and engage target audiences.
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Passionate about nurturing young talent, I take pride in guiding junior creatives and fostering a positive, innovative team environment. My leadership extends beyond project management—I aim to inspire and help others grow in their creative journey.
Technical Expertise
I bring a robust set of technical skills to every project, ensuring creativity is seamlessly paired with precision and efficiency. My expertise includes:
Design & Creative Tools
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High-impact visual editing and design
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Precise vector illustrations and graphic creation.
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Professional layouts for print and digital formats.
Motion Graphics & Video Production
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Dynamic animations and motion graphics that captivate audiences.
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Expert video editing for polished, impactful narratives.
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Overseeing video shoots and integrating storytelling with production.
Additional Skills
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Aligning visual assets with your business objectives for cohesive
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Transforming ideas into compelling visual frameworks.
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Working effectively within multidisciplinary teams to bring concepts to life, ensuring strong communication and consistent quality across all phases of production.
My experience
A Proven Track Record of Excellence
Creative Video Editor, Derrick (2020 – Present)
Conceptualised and developed engaging social media content in collaboration with copywriters and strategists.
Created motion graphics and graphic designs using Adobe Creative Suite, delivering projects aligned with client objectives.
Directed video shoots and oversaw reel production, ensuring quality and creativity in execution
Art Director, TBWA Hunt Lascaris (2016 - 2020)
Partnered with copywriters to develop concepts, translating them into polished visual campaigns.
Managed creative teams, guiding project workflows from ideation to final delivery.
Produced high-impact designs and animations for marketing campaigns using Adobe Creative Suite.
Art Director, OFyt (2015 - 2016)
Supported senior teams in crafting campaign concepts, maintaining high attention to detail.
Designed visuals across print and digital platforms using Adobe Photoshop, Illustrator, and InDesign.
Education & Certifications
BA in Visual Communication, Stellenbosch Academy of Photography and Design (2014) Majored in Art Direction
Copywriting Certificate, AAA School of Advertising (2015)
Motion Graphics with After Effects Certificate, Friends of Design School (2017)
User Experience (UX) Certificate, Red & Yellow School (2019)
Lost Creator Academy (2024)
Brands I’ve worked with
Throughout my career at top agencies like OFyt, TBWA, and Derrick, as well as through my freelance work, I’ve collaborated with a diverse range of brands. These experiences have allowed me to elevate their visual identities, drive creative campaigns, and deliver exceptional design solutions tailored to each brand’s unique needs.
Let’s Bring Your Ideas to Life
Whether you're a brand, agency, or entrepreneur, I’d love to work with you. Reach out, and let’s discuss how I can help elevate your visual storytelling.
Interested in discussing a project? Book a free consultation call.