Branding, Positioning & Application:

As an art director, I see this project as more than just branding—it's about creating a visual identity that truly speaks to our audience. While we initially focused on consumer messaging, our next steps will consider how the UP brand can visually integrate within the broader industry. Think of the brand as not just a logo but an experience that can adapt to various contexts, like a buy-back center. It’s essential that we define the right visual tone for industry-facing communications before proceeding further.

Key Insights:

The EV will act as a mobile billboard, supporting larger collections, missed pickups, and spontaneous tasks. It’s a moving billboard, engaging with residential areas, estates, and schools. The challenge is to be visually striking and memorable. Recycling often feels drab—brown, green, and cluttered. But what if we pushed the boundaries and made recycling feel vibrant, energetic, and fun?

Why It Works:

Through bold, contemporary design choices, we’re reimagining the typical recycling message. The key visual idea? To grab attention and make people rethink their perception of waste and recycling. The messaging will be direct:
“Separate recyclable packaging from waste.” But we’ll communicate this in a way that’s not only clear, but visually exciting and unforgettable.

Note: The artwork you see here is still in the mockup stage, as it is currently being printed. This means we’re in the final stages of refining the design to ensure it’s ready for the next step of production.

Look out for the launch! We’re gearing up for one hell of an exciting and shocking reveal, and we couldn’t be more thrilled. Stay tuned!