The Next Level in Footwear
Client: Jordan Footwear | Role: Concept development, art direction, design
The Challenge
Jordan needed a modular outdoor system that could showcase multiple footwear ranges while staying clean and cohesive across different retail environments. Each product had its own visual personality, but the system had to unify them without losing the individuality of each shoe.
Retail windows, mall corridors and outdoor placements all required a strong hierarchy that could communicate fast and stay visually consistent at scale.
The Idea
The concept was built around a simple but powerful visual rule: hero the shoe.
Clean lighting, tight cropping and confident negative space kept the focus entirely on product quality.
The identity system used a flexible grid that allowed different shoes to be featured individually, in pairs or in larger collections, without losing visual alignment or balance.
Execution
My role spanned art direction, layout design and visual identity application across all formats.
This included:
• Building a typographic hierarchy that stayed readable across distance
• Establishing a product-forward grid system
• Designing single-shoe, multi-shoe and range-overview layouts
• Adjusting colour, contrast and shadow to maintain a consistent premium feel
• Preparing production-ready files for outdoor and retail environments
The system ensured that every placement, from large mall banners to in-store posters, felt connected.
Impact
Jordan’s product ranges were presented in a clean, aspirational and scalable system that elevated the brand’s presence in retail spaces. The modular approach allowed new products to slot into the layout without redesigning the entire system, making it cost-efficient and easy to update.