The Brief: Design educational materials for primary schools to raise awareness about liquid board packaging: what it is, how it’s re-processed and recycled, and how students can separate and recycle it.
Petco's LBP educational materials complement Tetra Pak’s competition. They exist as separate artwork but share the same objective of educating students on LBP.
This design uses a vibrant mix of colours inspired by Petco's tertiary palette, adding a playful and engaging energy. By integrating these additional colours, the poster feels fun and lively, making it an excellent fit for a classroom environment where excitement and curiosity are encouraged. The rainbow theme is visually stimulating, capturing students' attention and sparking an interest in learning through its diverse and welcoming colour scheme.