Social Media Campaign: Global Recycling Day

A Few Realities

Households are consuming less, leading to fewer recyclables entering the market.
Lower volumes make collection and pricing more competitive.

• Why would a collector sell to Mpact instead of Golden Era?

  • Collection infrastructure has shrunk:

  • Recycling banks have been removed.

  • Ronnie’s school program is no longer active.

Mpact operates 14 branches and partners with over 100 dealers.

Our Approach

Long-term:
We are committed to increasing collection volumes through a comprehensive campaign, targeting collectors, recycling suppliers, dealers, and consumers alike.

Short-term:
Our immediate goal is to launch a social media campaign that encourages action among collectors, recycling suppliers, and consumers to ensure recyclables are properly collected and sorted.

Objective
Leverage Global Recycling Day (GRD) as a global movement to inspire people to start or continue recycling.

Call-to-Action:

• Direct our consumer audience to the Waste Classification Guide to help identify and sort recyclables.

• Direct collectors and recycling suppliers to “Find an Mpact branch or dealer.”

Campaign Line
"Get recyclables to the right place. Whatever it takes."

This campaign aims to empower individuals and businesses to act responsibly, ensuring that recyclables are handled properly, sustainably, and efficiently. Let’s make recycling easy for everyone—together, we can secure a brighter, cleaner future.